Abstract:

The literary section of this study will discuss the organizational support, the institution image and the concepts of employee loyalty. At the same time, in this study, the influence of the organizational support perceived on the loyalty of the employee will also be examined as the mediation role of the institution's image. The sample of the study consists of 973 people working in a private enterprise in the Istanbul-based road transport sector. In the framework of the study, the findings on the demographic characteristics of participants, the organizational support detected, the factor and reliability analysis of the company’s image and employees’ loyalty variables, the average values of the variables and the intermediate analysis for determining the relationship between the variables. According to the study, the influence of organizational support on the loyalty of employees has been found that the institution's image has a partial role of mediation.