Özet:

Abstract The activities of agro enterprises are those referred to the riskiest types of entrepreneurship, because there exists certain dependence on the risks of production activities and market risks, especially marketing risks and price risks, each of the above mentioned has its own specific manifestation and impact on the company value in this sector. The aim of the study is to define methods for assessing the impact of market risks on the agribusiness value. Farmers do not normally pay attention to market risks and do not analyze the types of products that increase their company value. This problem can be solved by using the ABC-analysis of the agricultural product mix, the "sales as a contribution to reimbursement" analysis, the introduction of a restricting system on the use of valuable natural resources, and diversification.

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