Abstract:

Media relations includes the activities planned and actualized so that the texts sent to the members of the press become news. It is imperative for the journalists to make their decisions in a way that will benefit the organization in order to this process to work successfully. The aim of the research is to learn in depth the perception of the members of the press towards the public relations practitioners, thus to determine the problems that arise in practice. In the study, semi-structured interview was preferred. The population of the research consists of members of the press who work in eleven daily and printed newspapers in the central districts of Konya, carry out the relationship and communication process with public relations practitioners, and also undertake the duty of gatekeepers. The findings obtained from the interviews were analyzed under three headings: Media Relations in Traditional Channels from the Perspective of Journalists, Media Relations in Digital Mediums from the Perspective of Journalists, and Relationship Models between Public Relations Practitioners and Journalists from the Perspective of Journalists.

Keywords: