Özet:

The Covid-19 pandemic was first observed in the world in December 2019. In a few months, the pandemic spread all over the world. The impact of the pandemic on the entire world forced international cooperation, common policies were created to eliminate the pandemic, and vaccine studies were initiated with the participation of different countries. Public diplomacy is an important tool in ordinary processes, as well as in unusual processes such as pandemics. Proactive public diplomacy stands out in ordinary times, while reactive public diplomacy is adopted in unusual times. In this study, Turkey's public diplomacy practices in the pandemic process were analyzed. The problem of the study is how effective public diplomacy practices work in unusual processes. The aim of the study is to examine Turkey's public diplomacy activities in the pandemic process and to reveal how the new media functions in this direction. The study is important in that it contributes to literature by focusing on Public Diplomacy on a current issue such as Pandemic. In the study, the content/very scanning technique was adopted as the Very collection technique and the descriptive analysis method was adopted as the analysis method. In the study, Turkey's public diplomacy activities were examined under the topics “evacuation from China” and “medical assistance” and concrete examples were reached and explained via Twitter.

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