Özet:

By means of the developments in information, communication and transportation technologies, information on destinations and their services are getting more easier to access and the organization of international travel is also getting to be much more easier. This leads to the internationalization of tourism activities and brings destinations and tourism enterprises to a more intensive competitive business environment. Therefore, the relevant literature on destination competitiveness analysis is also gaining importance. In addition to many qualified studies conducted in this field, the competitiveness analysis of the Cappadocia Region, which is an important cultural tourism center, is considered important in terms of creating additional contributions to the relevant knowledge accummulation. The data obtained from 401 questionnaires applied to the foreigners visiting the Cappadocia Region by both the "drop-collect" method in accommodation establishments and "face to face" method in Kayseri Airport were analyzed statistically and it was concluded that Cappadocia has strong elements in terms of destination competitiveness, it is a competitive destination in general and most important primary factors are based on inherited resources and most important secondary factors are based on supporting resources in competitiveness.

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