Abstract:

Today, technology the gradually increasing competitive conditions trigger and play role in its development is of course intensively used in banking sector as well. By means of technology, quickly, easily, and cheaply presentation of banking services to consumer provides competitive advantages to the banks. In the recent years, growing of mobile sector and becoming widespread of smart devices have generated some innovations in banking sector, and the concept of mobile banking has emerged. As a result of the developments in mobile communication sector, consumers want that their demands and desires are immediately satisfied and, in most issues, suggest their emotions and thoughts, satisfactions and dissatisfactions quickly and effectively by means of smart phones. Hence, mobile banking is evaluated as the most effective banking application that provides competitive advantages for banks. In this study, in order to determine the experiences of academic staff of Seljuk University regarding the use of mobile phones, the data collected with the method of face to face survey were analyzed by SPSS program and the results were evaluated under 12 headings as customer satisfaction and loyalty, perceived price level, level of using technology, perceived availability, perceived easiness of use, security and privacy, perceived compliance, trust, social effect, facilitative conditions, perceived cost, and worry.

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