Abstract:

The internet is everywhere, and so is social media. They are increasingly part of our society. We spend more and more time using technological innovations that save us more and more time on a daily basis. Soon cars will be self-driving, delivery will become standardized for any item, and most stores will disappear altogether, most of our tasks will be even more automated, and people will have even more free time to spend. Yet social media is increasingly taking up that free time, fulfilling many of our needs and wants, in a very efficient, yet very time-consuming way. In this context of massive digitization, brand images are increasingly influenced by social media, whether actively or passively. Knowing how to manage current and future social media is therefore not only a challenge for today, but an opportunity for tomorrow. Knowing that we can ask ourselves : what is the impact of social media on brand images ?

Keywords: