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Küresel pazardaki değişimler hemen her ülkede kamu kurumlarını etkilemektedir. Devletler, sanayi devrimi ve ikinci dünya savaşının atfettiği özellik ve rollerini terk ederek, kar amacı güden kurumlara benzer yeni bir görünüm kazanmaktadır ve bu da politika yapıcılara küresel dünyanın sert yarışmacı atmosferinde ayakta kalabilmek amacıyla sosyal devletleri şirketler olarak yönetme konusunda rehberlik etmektedir. Artan bireyselleşme ve bireylerin ticari işletmelere dönüşmesi, başlangıçta ortak iyinin hizmetinde kolektif yapılar olarak tasarlanan kamu hizmetlerinin geleneksel duruşunu tehdit etmektedir. Özellikle eğitim kurumlarından, rekabette rakiplerini yenmeleri beklenen bireyleri değerli varlıklara dönüştürme kapasitesine sahip bireysel gelişim araçları olmaları beklense de bu kamu kurumlarının böyle bir dönüşüme ne kadar hazır oldukları şüphelidir. Bu çalışma, neoliberalizmin devlet okullarının kurumsal kimlikleri üzerindeki etkilerini anlamayı amaçlamaktadır. Nitel araştırma yaklaşımının kullanıldığı bu çalışmada Türkiye Cumhuriyeti Milli Eğitim Bakanlığı (MEB) tarafından 2021 yılında en aktif kullanılan on devlet okulu web sitesi arasında ilan edilen on devlet okulu müdürüyle görüşmeler yapılmış ve bu sitelerde bulunan 234 haber ve duyuru analiz edilmiştir. Çalışmada kullanılan analiz yöntemleri eleştirel söylem analizi (ESA), içerik analizi ve tematik analizdir. Okullar arasındaki rekabetin, okulları yönetmek için gerekli fonları toplama ihtiyacından kaynaklandığı ve okul yöneticilerinin öğrencileri finans kaynağı olarak görmeye yönlendirildiğisonucuna varılmıştır. Ayrıca yöneticilerin rekabet ortamında ayakta kalma çabalarının okul yöneticilerinin öğretimsel liderlik davranışlarını gölgelediği sonucuna ulaşılmıştır.
The changes in the global market affect the public institutions in almost every country. By leaving the characteristics and roles of the industrial revolution and the Second World War, states gain a new appearance like profit-driven institutions, which guides policy makers to manage social states as companies in order to stand up in the hard competitive atmosphere of the global world. The increasing individualization and the transformation of individuals into commercial enterprises threaten the traditional position of public services designed as collective structures in the service of common good at first. In particular, the educational institutions are expected to be individual development tools with the capacity to convert individuals who are expected to overcome their competitors into valuable assets, but it is doubtful how prepared these public institutions are for such a transformation. This study aims to understand the influence of neoliberalism on government schools’ corporate identities. In this study, the quality research approach was used by the Ministry of National Education of the Republic of Turkey (MEB) in 2021 was discussed with the ten state school directors, which were declared among the most active state school websites, and 234 news and announcements found on these sites were analyzed. The analysis methods used in the study are critical speech analysis (ESA), content analysis and thematic analysis. The competition between schools has come from the need to gather the necessary funds to manage schools and the school managers are directed to see students as a financial resource. It has also been concluded that the efforts of managers to stand up in a competitive environment shadow the teaching leadership behavior of school managers.
Changes in the global market affect public service institutions in almost every country. Abandoning the traits and roles attributed by the industrial revolution and the second world war, states gain a new look similar to that of for-profit institutions, which guides policy makers to manage social states as corporations with the purpose of surviving in the fierce atmosphere of global competition. The increasing individualization and the transformation of individuals into commercial enterprises threaten the conventional stance of public utilities that were originally designed as collective bodies in the service of the common good. Although it is especially expected from educational institutions to become instruments of individual improvement that have the capacity to turn individuals into valuable assets who could beat their opponents in the competition, the levels of readiness of these public institutions for such a transformation are still doubtful. This study aims to understand school leaders’ views about institutional identity which are assumed to be under the influence of neoliberal educational policies. To fulfill this purpose, we designed qualitative research according to which we interviewed ten public school principals whose schools’ websites are declared to be among the ten most actively used public school websites by the Ministry of National Education (MoNE) of Turkey in 2021 and we analyzed 234 news and memorandums in these websites. Our analysis methods were critical discourse analysis (CDA), content analysis, and thematic analysis. We concluded that competition among schools has resulted from a need to raise necessary funds to manage schools, which directs school managers to consider students as sources of finance. We also inferred that the efforts of managers to survive in a competitive atmosphere beclouds the instructional leadership behaviors of school managers.
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