Abstract:

Environmental activism is widespread and growing today, and consumers are aware of environmental problems. This has led companies to influence conscious consumers to prefer their products, to conceal the environmental problems their products cause, to avoid a negative social reputation resulting from the problems they cause, and to practice greenwashing to give the impression that the risks they take are socially acceptable by using the means and tactics of green public relations. Thus, companies budget for green public relations, conduct sustainability and social responsibility projects, and give financial support to environmental groups or do projects with them. This study concerns the development of environmental activism movement and analyzes in depth the concept of greenwashing. It discusses the relation between public relations and greenwashing, and its critics, offering a theoretical approach to the issue

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