Abstract:

The aim of this study is to examine the effects of perceived scarcity, sensitivity, severity, fear and anxiety variables on lifestyle change expectation, sustainable consumption and environmental awareness in the Covid-19 pandemic period. In addition, the mediating role of change in lifestyle in these relations was examined. Convenience sampling and snowball sampling method were used in the study. The data were collected through an online survey on Google Forms. The study was carried out on 292 participants. SPSS 25 and AMOS 24 programs were used in the analysis of the obtained data. In the result of the study, it has been determined that perceived scarcity, severity and anxiety affect the expectation of change in lifestyle, also the expectation of change in lifestyle had an effect on environmental awareness and sustainable consumption. Moreover, perceived scarcity, sensitivity, fear and anxiety had an effect on sustainable consumption and scarcity and fear affected on environmental awareness. When the mediator roles were examined, it was concluded that the expectation of change in lifestyle was mediator in all hypotheses.

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