Özet:

The fact that the pharmaceutical sector is the largest sector in the world after the weapons and energy sector, and that it directly affects human health, in particular, is the reasonable reason for the study of the ethical issue in the pharmaceutical sector. In particular, in many sectors, including the pharmaceutical industry, it is seen that those who are unable to the target in a competitive environment are in an unethical behavior due to fear of losing jobs. In this context, this study aims to identify the demographic characteristics that affect the ethical behavior perception of medical sales professionals working in the Eastern Black Sea Region. For this purpose, according to the research results conducted with the survey technique on 202 medical sales officers, while medical sales officers have the highest level of ethical behavior perception against the business, this ranking is followed by the ethical behavior perception against customers and the ultimate is the ethical behavior perception against the overall profession. On the other hand, the perception of ethical behavior differs according to the gender and income variables of medical sales professionals, but does not differ according to civic status, age, educational status and working time.