Abstract:

National newspapers, which have stepped into the digital world with online newspapers and news sites, have started to share news through different social media channels such as Facebook, Twitter, Youtube, with the increasing importance of social media. Among these channels, Youtube is becoming an increasingly important platform for journalism in terms of the opportunities and facilities it offers. The aim of this study is to reveal the ways in which national newspapers use YouTube by examining news videos shared on their Youtube channels. Within the scope of the study, a total of 554 videos shared on August 1-31, 2020 by the 5 most viewed national newspapers on YouTube were analyzed by content analysis method. The results obtained in the study show that most of the videos shared by newspapers consist of television or agency-produced agenda news which are raw footage containing the voice of the news source and the ambient sound, and the duration of the news videos is 01.00-04.00 minutes long. In the light of the results of the study these can be stated that the general characteristic of the news videos that newspapers share on YouTube is determined by footage from television and news agencies, newspapers position YouTube as a platform where they share television and agency news, they are insufficient to produce YouTube-targeted content and therefore they cannot fully use the potential of an important medium such as Youtube.