Abstract:

Abstract The article discusses the concept of authorship in cinema as original source of reverberation involved in values that affect the meanings related to notions about art and industry. This critical and historical review intends to interpret the social impact of the symbolic function of authorship notion through renowned directors’ brands, with observations about this distinction’s effects for global cinema business. A further point of inflection is taken about the concept of star system, shifting perspective from actors and actress as stars, to put in focus the condition of directors considered authors as celebrities and also as artistic representatives in the cultural history of cinema. The inferences of the article are made from an analysis of the effects of authorship conception as a brand of cinematographic products.

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