Abstract:

Nationalism is “discourse” and a “thin-centered ideology” since it can be articulated with many different ideologies and ways of thinking. Therefore, it is reproduced in daily life through advertisements, which are considered cultural and ideological instruments. Based on this assumption, the national holidays and memorial days were examined through the television and digital advertisements by discourse analysis method within the scope of this study. As a result of the eclectic construction of Turkish nationalism, it has been observed that ethnoreligious identity design was made with a conservative nationalist approach on the 18 March Martyrs’ Commemoration and Çanakkale Victory and the 15 July Democracy and National Unity Day, based on the components of blood/race/lineage myths, common origin, common history, and religion. Turkish national identity has been reproduced with an ethnic identity by the eclectic construction of Kemalist and conservative nationalism that whit the components of blood/race/lineage myths, common origin, common history, national culture, and religion whit the discourse of martyrdom which is not predominantly, and the symbols of the Republic on November 10, Ataturk Memorial Day, April 23, National Sovereignty and Children’s Day, May 19, The Commemoration of Atatürk, Youth and Sports Day, August 30, Victory Day, and October 29, Republic Day. It was also concluded that the values of “challenge, success, gratitude, sanctity, love of country, heroism, and sacrifice” and the symbols of the Republic were reproduced in the advertisement texts in order to activate national collective mobilization.

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