Abstract:

Nanotechnology products offer the consumer many high-quality products that contain the element of innovation and are developed with new technologies to the needs of consumers. The dynamic structure of the markets in which products are produced by advanced technology, the continuous development and the abundant diversity of products, causes the industry to experience intense competition. Manufacturers who want to succeed in the market need to analyze the expectations of consumers for nanotechnology products well. The aim of this study is to determine the elements that influence the preference of nanotechnology products by consumers and the effects of these elements on the intention of purchase. The survey conducted in the study was conducted on bachelor students and the data was collected from 470 people using the easy sampling method. The used model is created as a result of the literary scan of the intention to purchase nanotechnology products and the variables used in the model are selected among the environmental, personal, health, economic, ethical and legal, social and purchasing variables. The survey data was analyzed with the IBM SPSS and AMOS programs and provided the testing of the hypotheses created in the model. The study found that personal, environmental and economic factors have a significant impact on the intention to purchase nanotechnology products, and that ethical and legal, health and social factors have no significant impact on the intention to purchase nanotechnology products.

Abstract:

Nanotechnological products offer many superior products with innovative features and developed with new techniques in line with the wishes of consumers. The fact that the product markets produced with advanced technology have a dynamic structure, show continuous development and have a lot of variety, leads to intense competition in the sector. Manufacturers who want to succeed in the market need to analyze consumers' expectations for nanotechnological products. The aim of this study is to determine the factors that affect the preferences of nanotechnological products by consumers and their effects on purchase intention. The survey was conducted on undergraduate students, and the data were collected from 470 people using the convenience sampling method. The model used was created as a result of the literature review about the purchase intention of nanotechnological products and the variables used in the model were; environmental, personal, health, economic, ethical and legal, social and purchasing variables. Survey data were analyzed with IBM SPSS and AMOS programs and the hypotheses created in the model were tested. In this study, it is concluded that personal, environmental and economic factors have a significant effect on the purchase intention of nanotechnological products, while ethical and legal, health and social factors have no significant effect on the purchase intention of nanotechnological products.

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