In today’s highly competitive business conditions, the survival of businesses mostly depends on their innovation and creativity abilities. At this point, to be able to innovate, it is necessary to manage innovation in the enterprise and to create a new business. The purpose of this study is to analyze the extent of innovation management issue in the banking sector. We have conducted interview with 60 bank employees in 7 different branches of banks operating in Denizli. Some important results obtained from this study are as follows; demographic findings between the groups in terms of banks are differences in degree of implementation activities. Again, as the demographic findings in the differences between the groups emerged on the banks direct manage innovation.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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