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Abstract This paper makes an analysis of Vida Simples magazine published by Editora Abril focusing on the logic of its editorial composition. The aim is to observe how the monthly development of the structural plan of this publication triggers a series of processes that shape meanings to the quality of life in society, focus of the magazine. For this, it appears in 96 issues the editorial logics both in one issue and in a set of them, questioning the presence of its contents and the structure of their covers, one of the graphic axis of the magazine. From the results obtained there, we are able to point to the oscillation between certain themes and colors, a movement that participates in the construction of a journalistic globality and simultaneously of an editorial identity. Downloads Download data is not yet available. Author Biography Frederico de Mello Brandão Tavares, Universidade Federal de Ouro Preto Professor Adjunto da Universidade Federal de Ouro Preto. Doutor em Ciências da Comunicação pela Universidade do Vale do Rio dos Sinos (UNISINOS). Bacharel e Mestre em Comunicação Social pela Universidade Federal de Minas Gerais (UFMG). Realizou estágio de doutorado no exterior junto à Universidad Rey Juan Carlos (URJC, Madrid), Espanha. References BAHIA, Juarez. Jornal, História e Técnica: as técnicas do jornalismo. Vol. 2. 5. ed. Rio de Janeiro: Mauad X, 2009.

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