Özet:

Digitalization of the economy is a determining factor in the growth of the economy as a whole, including the digital industry itself, as a producer of technology. Digital technologies in many sectors are at the core of production strategies. Their transformative power is changing traditional business models, production chains and processes, and driving new products and services, platforms and innovations. Digital technologies in Ukraine should be available both in terms of organizational and technical access to the relevant digital infrastructures and from the financial and economic point of view, that is, by creating conditions and incentives that will encourage businesses to digitalize. The result of such activities will be the modernization of the economy, its recovery, and increased competitiveness. The digital economy involves the introduction of digital technology in all areas, namely: production, education, medicine, tourism, social sphere. Spheres of life that are modernized with the help of "digital" technologies become much more efficient and create new value and quality, which very often leads to a complete transformation of the old system (Zhukova). Analysis of recent studies and publications. The problems of development of the digital economy and the formation of the information society are actively discussed in the domestic scientific literature, in particular in the works of R. Avdeyev, F. Gurov, L. Kit, S. Kolyadenko, D. Makovskyi, I. Malik, N. Meshko, I. Melyukhin, V. Pylypchuk, A. Prokofyev, Ye. Putilova, O. Ryzhenko. The authors substantiate the main conceptual categories and methodological approaches to the definition of the basic components of the modern model of socio-economic development and ways of implementing digital economy tools in the economic environment. At the same time, the theoretical understanding and scientific justification of the issues of informatization of society is the subject of scientific discussion by foreign researchers. R. Inclar, R. Cleo, A. Krimes, T. Nibel, J. Wright have made significant contributions to the development and implementation of innovative digital strategies. S. Haller, M. Hague and other scientists. However, many aspects of the impact of the digital economy on the institutional status of the state remain unexplored. That is why it is extremely important for Ukraine in such a difficult period of its development to transform the traditional economy into a modern information and digital economy as soon as possible.

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