Abstract:

Nowadays, the management of museums, which provide information about the past of societies and are effective in learning and transferring cultural heritage, has become important. The application of marketing methods and techniques provides a competitive advantage in order to ensure continuity in developing and changing environmental conditions. With increasing technology, museums have now tried to develop strategies that bring the museum to visitors and attract their attention, rather than waiting for visitors. It is seen that the atmosphere of the place, which has an important role in marketing, plays an important role on the emotions and behaviors of the visitors in museums as well. The aim of the study is to examine the issue of atmosphere, which is effective in the marketing of museums, and to determine how it is evaluated in the museum. For this reason, Kayseri High School National Struggle Museum was evaluated in terms of atmospheric variables. Considered as a whole, it can be said that the museum has the necessary sufficiency in terms of atmospheric factors, and some negative evaluations arise from the physical deficiencies of the building.

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