Abstract:

A key component of India's thriving economy is the manufacturing and distribution of FMCGs, or fast moving consumer goods. This field affects everyone and everything. Producing companies for fast-moving consumer goods have recently come to see the rural market as a promising new area to expand into. The sector is seeing increased interest due to rising earnings and improved living standards. More people live in middle-income homes in the countryside than in the cities. As a result, the rural market has expanded steadily over time and currently outweighs its metropolitan counterpart. Across the world, the fast-moving consumer goods industry has found particular success penetrating India's burgeoning middle class. Two hundred valid, filled-out surveys were obtained and used for this study. Effective advertising and distribution of fast-moving consumer goods (FMCG) in rural areas identified as the most influential factors, followed by awareness and availability. Consumers in rural areas are willing to pay a premium for quality FMCG, research shows.

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