Abstract:

In this study, Creative Problem Solving (CPS) has been chosen as the theoretical basis to explore the discrepancies between learners’ cognitive ability for management decision-making process as individuals and in groups. The study attempts to shed light on the differences between the problem-solving processes for individual learners and learner groups through means of Protocol Analysis and Think Aloud Protocols. The research discovered that the extent of information content familiarity imposes varying degrees of impact on the decision-making process on individuals and in groups. When learners are unfamiliar with information contents, they are caught in a loop in the midst of a problem-solving process. In contrast, learners with a relatively higher degree of familiarity with information content would be able to solve a given problem in smooth-running procedures. These discoveries reveal the discrepancies between different learners in the problem-solving process, and hopefully may serve as useful reference for educators looking forward to formulate effective teaching guidelines and strategies for classroom instruction. Key Words: Creative Problem Solving, Protocol Analysis, Management Decision, Cognitive Ability, Business Operation Simulation System.

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