Abstract:

Today, one of the most important goals for is to have a sustainable competitive power. It is also believed that the strategic-oriented perspective possessed by observing internal and external environmental elements for accommodation enterprises may be effective in decision-making on service innovation. With this perspective, the study examined the impact of the strategically-oriented view of 137 under, middle and upper managers in accommodation enterprises located in the Trakya Region on new service development decisions. In the framework of the study, the survey technique is structured from quantum research methods. The surveys were analyzed by the statistical package program. From the analysis techniques, in addition to the spearman correlation analysis, simple and multiple regression analyses have been applied. The study found that the strategically-focused view of residential consisting of technology and market focus has a positive and meaningful impact on the new service development environment and support for the new service development. When examined on the basis of the subdimensions, the positive and meaningful impact of customer focus and inter-functional coordination on the environment and support size of the new service development has not been observed, while the impact of competitive focus has not been observed. * The Institute of Social Sciences of the University of Trakya is an extended version of the analysis of the master's thesis written in tourism business and hospitality in the United States.

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