Özet:

Social media platforms, whose power and influence have been noticed, have attracted the attention of various national and international institutions and organizations as well as individuals. Non-governmental organizations operating in different fields and levels show their presence in digital environments by using social media platforms for their purposes. Based on the conceptual framework of non-governmental organizations and social media, this study aims to determine how non-governmental organizations use social media, especially Facebook, within the framework of their organizational goals. For this purpose, the Facebook page of the World Uyghur Congress, an international non-governmental organization established in Germany in 2004, was taken as a case study. During the study, the assumptions that the organization uses Facebook within the scope of strategic communication in order to communicate with its target audiences, pays attention to creating a corporate identity with the Facebook page, gives priority to human rights content in its posts, and shares informative posts on the Facebook page were determined and tested. In line with the assumptions, the contents on the Facebook page of the World Uyghur Congress were analyzed by qualitative and quantitative content analysis methods. The result of the study invalidated the first assumption and confirmed the other three assumptions.

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