Abstract:

Research on purchasing intentions of consumer individuals indicates that there is a significant relationship between ethnocentrism and nationalism. In this context, the study in the context of ethnocentrism “What is the importance of ethnocentrism on the attitudes and behaviors of the active members registered with the Malatya Chamber of Commerce and Industry towards Turkey’s Automobile Enterprise Group TOGG project and their intention to purchase the domestic and national electric car TOGG brand?” It is about seeking an answer to the basic problematic. In the context of the research methodology, an empirical study was carried out through quantitative research method and survey technique, and frequency, factor and artificial neural network analysis were applied in SPSS 25 program to the quantitative raw data set obtained for consumers’ attitudes and behaviors towards domestic automobiles and purchase intentions. Research findings show that in the context of ethnocentrism, individuals think that the TOGG project will be successful and that the TOGG brand domestic and national electric car will be in demand in the Turkish and world automobile industry, while it shows that their pre-order intentions will be high and that they will replace their existing cars with the domestic and national electric car TOGG brand , it predicts that nationalist and patriotic feelings will be important in their purchase intentions.

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