Özet:

Local election manifestos were analyzed in terms of social policy in the study. The purpose of the research is to analyze the election promises of the AK Party and CHP Istanbul Metropolitan Mayor Candidates within the scope of social policy in the local elections held on March 31, 2019. In the research, descriptive content analysis was performed using the MAXQDA 20 program. Within the scope of the research, the election manifestos were evaluated comparatively in terms of disadvantaged groups, education, environment, traffic and urban transformation. The word 'Istanbul' was the most repeated concept by both candidates in the election manifestos. The AK Party IBB mayoral candidate highlights the rehabilitation of the disabled, increasing green areas and renewable energy sources. The CHP IBB mayoral candidate, on the other hand, focused on ensuring gender equality and supporting young people who continue their education economically.

Anahtar Kelimeler: