Özet:

In the past decade, direct marketing practices have been widely used in the marketplace of agricultural products worldwide. Non-tree forest products (ODOUs) have also been influenced by this development, and the studies on the direct marketing of these products have shown significant developments in the world. In the world, the direct marketing of ODOU is organized with civil organizations, producers and consumers. On the other hand, in Turkey, the direct marketing initiatives remained on a limited level in agricultural products, and in ODOU a significant development was not achieved. In this study, ODOU’s worldwide widely used direct marketing options were discussed by examples, the benefits and risks of each option were revealed and some recommendations were made in terms of direct marketing initiatives in Turkey. Since the ODOU is gathered from wide forest areas, the difficulty of the inventory of these products, the lack of communication with the elements that make up the collectors, intermediaries and other marketing channels, the irregular use of the products, the lack of control and the lack of training are some of the important limitations for the direct marketing of the ODOU.

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