Özet:

Internet is a sort of environment that serves many communication channels together to be used in various public relations practices. In recent years, internet practice with the aim of public relations has increased in art festivals which aggragate artistic events. The opportunities that traditional media serve is lagging behind the ones internet and social media platforms serve in public relations practices of organizations that are responsible for artistic events. In order to figure out what type of communication channels are more effective in reaching the art festival audiences a survey is applied to 20th and 21st Izmir European Jazz Festivals’ patrons. After data analysis it was seen that traditional media channels are lagging behind internet and social media platforms in reaching patrons. But it is found out that the information obtained by the people who have close relations with the patrons and the outdoor advertising materials that were used by İzmir Culture Art and Education Foundation were effective on the patrons besides internet

Anahtar Kelimeler: