Özet:

Small and medium-sized companies (SMEs) play a significant role in the productive sector of the country since they are those that are dedicated to various economic activities; however, they do not have formal strategic planning and the competent personnel for the development of the entrusted functions. The objective of this study was to diagnose the application of strategic management in small and medium-sized companies in the post-pandemic Ecuadorian context. In this way, it was shown how SMEs are currently and what aspects should be improved to guarantee optimal management that is supported by strategic administration. For this research, a quantitative research approach was methodologically applied, with an analysis-synthesis method that allowed us to analyze the statistics of SMEs in the years 2017 - 2020 in Ecuador. Regarding the results, a decrease in existing companies and in the number of registered employment positions was identified, with a limiting capacity due to the presence of COVID-19. Finally, through the analysis of the data investigated, it was concluded that SMEs face a complex scenario, but that with the application of different strategies, a sustainable competitive advantage will be achieved and, consequently, greater efficiency and effectiveness.

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