Özet:

This study aims to examine the relationship between university students' goal commitment and social media addiction. The participants consist of undergraduate and graduate students studying in the 2019-2020 period. Total of 697 university students, including 406 (58.2%) women and 291 (41.8%) men were joined in the study. The online questionnaire used in the study consisted of 3 sections and 20 questions. The personal information form, the goal commitment scale with 5 items, which were developed by Klein et al. (2001), and a social media addiction scale consisting of 7 items developed by Günüç (2009) were used. The scale has a 5-point Likert type scale structure. The internal consistency of the goal commitment scale is 0.74. The coefficient of the scale (Cronbach’s Alpha) is 0.85. According to the results, there was a significant difference between the participants' goal commitment (F (3-693) = 2.618; p > 0.05) and age variable scores between the ages of 21-23 and those between the ages of 24-26 in favor of the participants between the ages of 24-26 (p < 0.05). There was a significant difference between the social media addiction (F (4-692) = 3.985; p > 0.05) scores of the participants and their monthly income levels. According to the results of the analysis, the significance was seen between those who had 6500 TL and above, and those who had 0 to 1500 TL. There was no statistically significant difference between the participants' social media scores and goal commitment scores (p > 0.05). It was seen that there was a statistically negative relationship between social media addiction and goal commitment. In other words, as the level of social media addiction increased, students' commitment to their goals decreased..

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