Özet:

In terms of the development and implementation of environmental policies, the media, in particular, provides the opportunity to convey ideas and thoughts by ensuring the participation of actors at each stage, as well as raising awareness of new generation communication tools. As a matter of fact, the political power and public officials, who are in the position of deciding on environmental policies, form their policies by taking into account the proposals and suggestions they get from traditional or new generation mass media. Social media, which has become widespread especially recently, provides an unhindered flow of information between the individual and society, and , those who hold political power and those who make political decisions. In a similar situation, with the increase of communication opportunities among other actors who are effective in the formation, development and implementation of environmental policies, it becomes faster and easier to realize policies in line with their own goals and objectives.

Especially in Political Science and Communication discipline studies, it is frequently emphasized that the media has turned into a tool that ensures the continuation of the existing social structure and functioning, since the developments in the field of science and technology do not receive sufficient response in the social and individual fields. Similarly, in the face of these developments, the media has a direct and indirect effect on the determination of environmental problems and the creation and implementation of necessary policies. In some studies, it is emphasized that the media is used as a tool in terms of maintaining the ideological structure and continuity of political power due to its effects on social regulation and public policies, which are accepted as one of its concrete outputs. On the other hand, media has been used as an effective tool to criticize the environmental pollution, excessive consumption of natural resources, and the disagreement, injustice and inequality between countries in this regard in terms of duties and responsibilities in recent years. In addition, studies claiming that the media and mass media help decision makers and the society to be more sensitive and conscious about environmental problems and lay the groundwork for not questioning the modern social structure legitimized by science and technology are not to be underestimated.

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