Özet:

In a market environment that is a variety of products and a lot of brands to a particular product, determining the factors that affecting while consumers purchase goods and services are becoming an important issue in terms to firms. In intense competitive environment, firms uses a variety of tools to promote and remind their products to its customers. These tools so-called marketing communication tools (advertising, sales promotion, public relations, sponsorship, direct sales, etc.), consumers are exposed to almost every day or even every environment. The aim of this study is to investigate the effect on purchase food behaviors of customers of these vehicles that firms was used for various purposes and is exposed to on an ongoing basis in their lives in consumers’. For this reason 400 consumers living in urban areas in the province of Adana are randomly selected and face to face interview are applied to collect data. As a result marketing communication tools have an affect on their purchase behavior

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