Özet:

The purpose of this research is to determine the views of tourism business managers operating in Erzincan on Erzincan tourism. For this purpose, 5 travel agencies and 5 hotel business managers have been interviewed. In the study, a configured conversation form was used as a data collection tool. Interviewer texts are categorized, analyzed by the method of content analysis. Questions sent to participants in the context of tourism; the place of tourism in the Erzincan economy, the priority areas of tourism, the sufficiency of tourism supply, the alternative tourism potential in the Erzincan province and the tourist products to be developed. According to the results of the research, there are issues such as the lack of tourism awareness in Erzincan, the lack of accommodation supply opportunities, the failure of travel agencies to create package tours, the lack of sufficient number of tourist guides in the province, the failure to mark tourist products (Tulum cheese, Erzincan leblebisi, Ergan Mountain, Kemaliye houses). Also, the participants, despite these problem areas, have natural sports tourism in Erzincan (rafting, paddle parachute, etc.) In the winter tourism (Ergan Mountain), gastronomic tourism (Cimin grain, Erzincan leblebisi, Tulum cheese), crafts (Bakırcılık), faith tourism (Terzibaba, Sultan Melik Turbesi) are strong tourism potential.

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