Abstract:

Abstract Tourist expectations for food and beverage businesses operating in the context of gastronomy tourism are constantly increasing. This situation results in the acceleration of competition day by day. This research was conducted in Gaziantep, which is in the gastronomy category of Unesco Creative Cities Network. Electronic word of mouth marketing is a form of communication that occurs between users and buyers for a product or service. In this direction, the main purpose of the research can be expressed as revealing the relationship between the evaluations made by tourists visiting food and beverage establishments with tourism business certificates operating in Gaziantep within the framework of electronic word-of-mouth marketing and gastronomy image. In this research, which was designed in qualitative design, document analysis method was used to collect the data and the data obtained were subjected to content analysis. Within the scope of the research, the evaluations of these businesses were grouped under the themes of price and menu, service and service, physical structure and food and beverages. According to the results obtained, tourists who visit these establishments evaluate that the prices are high and the menus are insufficient in terms of content. On the other hand, it was determined that the food and beverages offered in these establishments were predominantly described as delicious and the establishments were described as ergonomic in terms of space.

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