Özet:

With regard to simultaneous production and consumption, which is one of the unique characteristics of the tourism product, it is known that the service is impossible to experience before it is consumed. Due to this feature of the tourist product, tourists go on the way to share their positive or negative experiences online with other consumers. Individuals act from previously shared experiences in order not to be negative in the holiday processes. Negatives experienced during the holiday processes, previous bad experiences create an uncertainty and fear environment. Companies are also trying to make an impression on tourists through their horror attractions. The aim of this study is to identify the forms of the use of horror attractions from the tourist perspective by moving from the advertising film "A Corner of Cinnet". In the study, the indicative analysis was used. All the scenes were studied with Barthes' brilliant layout reading sizes. The scenes reviewed are categorized in pre-vacation experience and vacation experiences in order. The results of the study are that the elements in the advertising film identify the negative experiences that may occur during the holiday process with the fears of the fears. Fear items are reinforced with music, the light and drawing techniques used. Every person can experience negative experiences. In the advertising film, horror attractions have been used as a convincing element on tourists.

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