Abstract:

The purpose of this research is to investigate the influence that effective supply chain management may have on a businesss overall performance. All of the marketing managers working for Jordanian manufacturing companies made up the population for this study. In order to collect the marketing managers replies, a sample size of one hundred (100) was chosen randomly. The research findings indicated a statistically significant impact at the level of supply chain management on the Development of organizational performance of Jordanian Industrial companies from the perspective of Marketing Managers. This level of significance was determined by using a value of 0.05. From the point of view of marketing managers, it has been discovered that the relationship with customers has the greatest influence on the development of the organizational performance of Jordanian industrial enterprises. According to the studys findings, the company should implement continuous improvement programs for its suppliers. Additionally, the company should interact with customers to establish required standards and keep its partners informed of all issues that may impact its business.

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