Abstract:

Developments in satellite technology have allowed national TV channels to go beyond borders and have prepared the way for global media networks. This has made it possible to watch thematic channels (music, sports, news, children, etc) in other countries. The ease with which international children’s channels can be watched has led to children spending more time in front of the TV. Watching foreign cartoons exposes children to cultural elements different from their own and these elements should be examined. This study looks at locally-produced and foreign cartoons on national and international children’s TV and discusses the transfer of cultural elements.

Keywords: