Özet:

Tourism companies that want to continue their sustainability in the market they face the growing demand of technology where social life is also rapidly adapted, especially internet-based technologies are intense to reach their potential customers faster and keep their existing customers in their hands. It is believed that tourism, in addition to internet-based applications, also have an important place in bringing them to a leading position in the market where they are. From this point of view, the aim of the study is to figure out which technologies are based on their practices in the tourism sector and which new strategies, practices and methods are made possible to develop in the tourism sector. The study is based on the quality research method, and a conceptual framework is created by conducting the source and document examination of the subject, the tourism sector has been addressed and evaluated from the past to the present technological point of view. Considering the findings of the study, it can be said that the technology-based movements that occur in the tourism sector along with digitalization are increasing. Furthermore, in the course of time, the technology applications that record the development in the tourism industry through social media will have a reductive impact on the promotional costs of tourism enterprises, and the conclusion is that they have an increasing impact on the customer potential. When the literature-based general findings are evaluated, it has been observed that the tourism sector, which has progressed in an integrated way with the industrial revolution, uses technology more to facilitate the lives of staff and tourists.

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