Abstract:

There are numerous technological breakthroughs that are required in today's world. In this day and age, networking is an unavoidable part of everyday life. Social networks are a type of communication in which information, messages, images, news, and videos are exchanged and gathered. They are used for a variety of purposes, including information exchange and gathering. Worldwide, there are approximately 3.2 billion social network users, which corresponds to 42 percent of the world's population. Worldwide, people are able to maintain strong professional and personal connections through the use of social media platforms. In India, there are approximately 325 million users, with the highest concentration in Tamil Nadu. In addition, it has been determined that children are the primary consumers of social media platforms. The social networking services Facebook, Instagram, Twitter, Gmail, and YouTube are all extremely popular, and many people use them every day. Teens and young adults consider social networking to be an essential part of their daily routines. Instead of having real relationships, they prefer to communicate through social media. Both positive and negative consequences are associated with the use of social media. A study was conducted as a result to determine the impact of social networking on young people as a result of this. According to the researcher, "the effect or influence of social networking is defined by the use of these social networking sites by their respective members."

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