Özet:

Abstract From the 20th century onwards, poetry has developed a broad interest in metapoetic and metaliterary reflections, so that compositions that focus their attention on their own discourse or on literature as an artistic construction still remain in our days. In this context, Spanish contemporary poets have turned to advertising for the writing of metapoems. The following aspects will be analyzed in this paper: 1) the insertion of the slogan in a personal poetic proposal, 2) the use of the advertising text of the mass media in social satire, 3) the capacity to generate poems from ordinary advertising, and 4) the metaliterary reworking of the language used in second-hand stores.

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