Abstract:

Rapid development and diffusion of communication technologies; it provides various expansions to people to explain themselves online. Through social media, users can present themselves, beliefs, attitudes, values and personal stories as they wish. The ineffectiveness of nonverbal clues in communication through social media can help users to express themselves more easily. Self-disclosure in social media can also be considered as a way of establishing lasting relationships among young people. In this study, the relationship between university students' level of self-disclosure in social media, perceived benefits, self-esteem, trust in social media users and the duration of social media usage are examined. Data were collected from 395 users using face-to-face questionnaire technique. As a result of the research, it is noteworthy that women have higher levels of self-disclosure in social media than men. In the research, it was determined that perceived benefit dimensions such as maintaining relationship with self-esteem and establishing new relationship positively predicted self-disclosure score in social media. No signifi-cant relationship was found between the level of self-disclosure in social media and confidence in social media users and the duration of social media usage.  

Keywords: