Abstract:

The Covid-19 epidemic constitutes a danger to the physical health of the community, while the "infodemia" constitutes a danger to the mental health of the community. Health scientists have made it necessary for the active use of social media to reach accurate and reliable information in society. Therefore, Instagram posts and participation rates have been analyzed in order to draw attention to the importance of sharing the channels leaders in the pandemic process. In this context, the Instagram accounts of 10 health scientists in Turkey have been studied. The results of the analysis show that canadian leaders are unable to follow an effective communication strategy in their social media posts about the Covid-19 process. When we look at the messaging designs, it appears that fixed sharing content is more used than moving sharing content. In mobile sharing content, it is the findings obtained that the content for real events and slope presentations is more accepted by users. Users are more interested in the content they can get reliable information about crisis management, the effects of the crisis and the methods of combat. When it comes to user interactions, it can be said that users focus primarily on the primary effects of the disease, and do not emphasize the secondary effects based on psychology. The results of the study in which the leaders of Kanaat analyzed the uses of Instagram and user interactions show that the body language, visual sharing and sharing six content are mutually supporting and the body language transmitted in the visual message is produced in a way that is compatible with the content and responds to the emotions. User Interaction - When research results are evaluated in the framework of reliability studies, it can be said that comprehensive and emotional-oriented messages are reliable because the interaction levels are high.

Keywords: