Özet:

Social media tools have permeated many areas of our daily lives individually. Public institutions have not been oblivious to social media tools used extensively by the private sector due to their advantages, such as advertising, marketing, communication, and service improvement. Especially during the epidemic process, social media platforms for the education sector have become almost "virtual schools." However, the development of policies, legal regulations, and ethical codes regarding the use of corporate social media has not been as rapid as the spread of social media. In Turkey, legal and administrative regulations have recently been conducted regarding the management of corporate social media accounts in schools affiliated with the Ministry of National Education (MEB), and a guide on the use of social media has been published. This article aims to reveal how the MEB social media guide is applied in public primary schools through field research. In this context, qualitative data were collected by interviewing the social media managers of 15 state primary schools located in the city center of Sakarya. As a result, although school social media managers are aware of the guide, it is difficult to say that it has been put into practice with all its dimensions.

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