Özet:

With the social media scenes becoming an indicative environment suitable for consumption, the show is gathered around photos, videos and location reports, which are three basic features. Therefore, in this study, the aim is to study the food-themed photos shared on social media, with the indicative consumption size. To this goal, the data was collected with the help of the survey and subjected to analysis using the scales developed before. The study included percentage, frequency, arithmetic average, t-test and one-way variance analysis. Research results showed that the vast majority of participants did not use social media for indicative consumption purposes through food-themed posts. However, it has been found that men show more on social media their indicative consumption to women and that participants with a revenue of more than 1000 TL use social media as a indicative consumption tool. It is also found that Instagram, which allows the sharing of content such as photos, videos, location announcements, is the most favourite medium in displayed consumption use.

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