Özet:

Enterprises competitive advantages achievement is possible only on condition of constant research of the external environment tendencies, and taking them into account in the enterprise economic policy construction and adjustment. Enterprise strategic development management is made possible by the analytical information use that is relevant for obtaining competitive advantages. The methodological apparatus that determines the analytical support criteria for managing competitive strategies is currently not sufficiently aligned with the management entities information requests, and therefore needs to be improved. Their features and possibilities of effective use for the enterprises on which the strategic management system operates are determined. The strategic analysis principles have been harmonized with the methods and models used to inform the management of competition strategies. It is proved that the development and implementation of a qualitative competitive strategy in a market economy is possible provided the use of methodologically sound analytical tools. It has been established that the most extensive analytical support is needed for differentiation and cost minimization strategies. It is determined that the drawback of the competition strategy at the present time is the minimum analytical service. Possibilities of benchmarking and VEM model for qualitative development and informational support of cost minimization, differentiation, focusing, time competition strategies have been identified.The relationship between the analytical methods and the information needs of the entities managing the strategies for competitive advantage is identified.  The directions of further scientific search are formulated.

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