Abstract:

The purpose of the research is to explore the impact of corporate social responsibility activities on attracting andining talented employees and the role of the instrument in this relationship of perceived external prestige. There were 389 bankers involved. Factor analysis has been implemented in order to determine the demographic characteristics of participants and to test the validity of the variables. Correlation and regression analyses have been conducted for the purpose of testing the hypotheses. The correlation analysis was conducted to the conclusion that the relationships between corporate social responsibility and employee attraction, achieving, perceived external prestige are positive and meaningful at a medium level. The conclusion is that the relationship between the perceived external prestige and the attraction and achievement of the employee is at a high level positive and meaningful. When hypotheses are tested, it has been found that the increase in corporate social responsibility activities increases the attraction of the employee and that the external prestige perceived in this relationship is partly the role of mediation. Corporate social responsibility activities have been found to increase the employee’s achievement and recognized external prestige as a full mediation role.

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