Özet:

This study aimed to examine the relationship between university students’ perceptions of organizational image regarding the university at which they were studying, their levels of alienation from the university, and tendency to drop out. The research was conducted according to the relational survey model, which is one of the general survey models. The research was carried out with second grade students at 11 faculties and two colleges of Trakya University in Edirne city center in the spring semester of the 2018-2019 academic year. In the study, the Organizational Image Scale (Polat, 2011a; 2011b), Student Alienation Scale (Çağlar, 2012) and Institutional Commitment Scale (Brown, 2012) were used as the data collection tools. According to the findings of the research, an increase in the image perceptions of students regarding the quality and social atmosphere caused the tendency to drop out to decrease. Moreover, while an increase in social atmosphere, general outlook and physical infrastructure and quality perceptions decreased the level of alienation; an increase in the program image caused an increase in alienation. As the level of alienation of students increased, their tendency to drop out also increased. In addition, the students’ level of alienation had a mediating effect between their quality, program, general outlook and physical infrastructure image perceptions and dropout tendencies.

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