Abstract:

Purpose: The main purpose of the current research is; To examine the relationship between the profile of employees and innovation orientation in logistics businesses. The most basic and primary aim of the study is to determine whether the innovation orientation of logistics business employees differs according to demographic factors. Considering demographic factors, evaluations were made regarding the positions, working hours, educational status and gender of employees in logistics companies. In the light of demographic information, it was examined whether innovation orientations differ according to employee profile. Method: Questionnaire was used as the data collection method, which is among the quantitative researches within the scope of the research. In this study, the studies of Sabuncu (2014) and Rejeb, Guimaraes and Boly (2008) were used. Rejeb et al. (2008) were translated into Turkish by experts and applied. The scope of the research consists of businesses registered to the Istanbul Chamber of Commerce logistics committee. Survey questions were answered by employees at different levels of the logistics industry. According to the information received, judgmental sampling, which is one of the research methods, or in other words, purposeful sampling was used in the collection of data. In this context, data were collected by reaching 201 participants over the internet. Findings: It was observed that the reliability and validity test results of the innovation orientation scale used in the research were at a high level. As a result of the analysis, there is no statistical significance between the position of the employee profile in the business, working time, education level and gender, and innovation focus in logistics businesses. The hypotheses were rejected. Originality: As a result of the literature review conducted within the scope of the study, although there are many studies that deal with the demographic factors of the employee profile of the enterprises, there is no study that examines whether there is a difference in the innovation orientation of the employees in terms of demographic factors in the enterprises. With the hypotheses created in this context, it has been determined that the innovation orientation of logistics company employees does not differ according to demographic factors, and the door has been opened for future studies to determine the status of innovation orientation in other sectors.

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