Özet:

This paper explores the dynamic e-commerce landscape in India, which is expected to reach a value of $70 billion by 2020, based on Technopak Advisors' projections. The emergence of popular online shopping platforms such as Amazon, Flipkart, eBay, and Shopclues has revolutionized the way buyers and sellers interact, leveraging the power of the Internet and information technology (Technopark, 2020). Despite India's rapidly growing internet user base of over 300 million, digital commerce companies continue to expand their operations, with Flipkart being a leading player in the market. Customers frequently refer to their purchases as "Flipkart," which speaks to the platform's popularity and brand recognition. Despite facing fierce competition from Amazon and Shopclues, Flipkart has remained profitable, even as it offers widespread discounts to customers in a highly competitive e-commerce environment. This paper provides a detailed analysis of Flipkart's financial performance and offers intriguing insights and observations gleaned from the study

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