Özet:

The relationship between culture and consumption culture is a topic that is often discussed in the academic field. The capitalist economic order, which is dominant throughout the world, has caused the development of the consumption culture by the consumption and consumption of people. In this study, it has been discussed that the transfer of culture, the portability and transformation of it into effective communication, and the continuation of consumption requires the intrusion of the consumption culture by masses. Then the public relations news published about the radio (Vodafone Cyprus) GSM operator that is professionally operating in Northern Cyprus has been studied. The two-month archive scan results of the news related to Telsim (Vodafone Cyprus) have been examined as quantitative and qualitative through content analysis. Considering the meanings that can be derived from the received news, public relations have been studied the distribution of activity and the ways in which these communications practices influence the formation of the consumer culture. The news was read in the media, capitalist and consumer triangle.

Anahtar Kelimeler: