Özet:

The main objective of this study was to detemine the success of prediction of parental mediation strategies during the child’s television viewing (instructive, restrictive and coviewing), based on demographic variables of the child (gender and age), the level of education of parents and their awareness of the media. The study included 135 parents (age range 24-55 years old) of the children who attended kindergarten “Maslačak” in Zaprešić. The survey collected: demographic data, data on the time viewing period of television in general and viewing diffrent television content by children, as well as awareness of parents about the media and measuring instrument Parents Television Mediation Strategies (PTMS, constructed by Valkenburg, Krcmar, Peeters & Marseille, 1999). The results revealed a statistically significant difference in the frequency of use of three strategies of mediation by preschool children’s parents (subscales of PTMS). Parents commonly use instructive mediation, then a restrictive mediation, while they most rarely coview televisiong with their children. Parental awareness about the media is positively associated with the coviewing, instructive mediation and restrictive mediation. Results of linear multiple regression analysis showed that the parental better awareness about the media is a statistically significant predictor of coviewing and instructive mediation.

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